COVID-19 has brought important changes and these are also found in searches on Google. The pandemic influences the world of marketing and in order to meet the current requirements, the specialists in the field must be aware of all the changes that have occurred.
People are conditioned by the changes brought by the pandemic, which is why they turned their attention to online business. If your business is not yet present in the online environment, now is the time to change that and build a website for yourself. Contact a web development agency and start a new phase in your business.
In this context, Google Trends becomes very useful. It has the advantage of providing a detailed look at search trends. The information gathered is a starting point for your new SEO strategy.
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Analyzes searches by time periods
A useful way to find out the perspective of the users, who can be potential customers, is to observe how the searches have evolved in different time intervals.
You can use the time settings to see the differences in the region that interests you. Notice the trend in the last 12 months, 90 days, 30 days and 7 days. This will show what people do, what their interests are and what their mood is.
Analyzes searches by region
If your business is local and is targeting a small audience, be sure to use Google Trends effectively, looking for trends in the city or region that interests you. The search results may differ from one area of the country to another. Attention to detail will help you reorganize your SEO strategy and adapt your business to the COVID-19 crisis.
How do I use Google Trends information?
There are many other examples of different things that are in trend. For example, at this time, searches for food, supplies, and non-perishable foods showed a significant increase. If your site is dedicated to the culinary field, it may be time to focus more on these topics, to present recipes that meet these requirements.
Also, if you have an online store, it is definitely the right time to optimize it for these searches and rethink your keyword list.
Google Trends and COVID 19
Google Trends also responds to the requirements of the moment and offers a section for COVID-19 searches. Analyze the information, stay connected with the latest news and use it when you rethink your business plan. Your business needs to be better prepared for the changes that have occurred.
Now is the time to look for effective strategies and a collaboration with an online marketing agency is the ideal way to make your business a success, even during the COVID-19 crisis.