Digital marketing is one of the most recently developed sectors, as more and more of the promoting activities completed by companies are done online. Brand awareness, easy interaction with existing clients, a higher number of new clients, and openness to new markets at your fingertips are just 4 of the advantages offered by digital marketing.
These can be provided by a digital marketing agency with visible results in a short period of time. With us, not only can you obtain digital marketing services, but also web design and development for your company in London.
Below, we invite you to discover how our digital marketing agency in London can help you.
Table of Contents
What does a digital agency do?
A digital marketing agency can be in charge of the promotion of your company on multiple channels via the internet. Among these, the 3 most important are search engines, such as Google, social media platforms, as well as video channels.
Promoting a business nowadays has become more difficult, as the number of online channels and tools available has increased and it requires time to:
- post on them;
- monitor results;
- improve the segments that could perform better.
These are all areas that be covered by our digital marketing agency in London.
Our web design company in London has years of experience in dealing with the challenges of the internet and has successfully managed to bring remarkable results to the clients we have been working with.
Available digital marketing services
Here are the main services our digital agency can provide you:
- content marketing;
- video marketing;
- online marketing;
- social media marketing;
- email marketing;
- Search Engine Optimization (SEO);
- paid advertising marketing.
To all these, if you need a website for your company, you can rely on our web designers and developers in London. We can even create dedicated apps for your business, especially if you are running an online shop that needs visibility on all available channels.
Feel free to request an evaluation and find out the digital marketing services our specialists can provide you with.
How can our London-based digital marketing agency help you?
Did you know that today more than 80% of the people interested in purchasing a product search for information and reviews about it online? This means that if you sell goods, you need to have a strong presence in order to make buyers choose your company to acquire it.
This is what a digital agency can do for you: increase the visibility of your brand, so that their first searches on the internet return your company among the first on the list. This can be achieved through:
- a good website that provides extensive and detailed information;
- blog posts that explain how the respective product works and its advantages;
- social media posts and videos about the product.
Paid advertising is also a good option when selling products online. Your website can be completed by an application that eases the interaction with your company.
Our digital marketing agency can provide such services and even more. All you need to do is get in touch with our consultants in London who can propose a personalized approach that fits your business.
The components of a digital marketing plan
You will find below the most important components of an online marketing strategy and how to use them in order to reach the level of awareness your company needs in order to increase sales and its number of clients.
Search Engine Optimization (SEO) is an increasingly popular method in which all online businesses today invest a lot of effort hoping to appear on the first page of various search engines for certain queries. SEO practically means optimizing your website so that when someone from your target audience searches online for your products or services, he/she must find yours before those of your competitors. This used to be easy back in the days when Google wasn’t releasing penalties and punishing algorithms on a regular basis. Webmasters used to stuff their content with as many keywords as possible and list their websites in questionable quality directories. But nowadays you have to make sure your site provides your visitors with valuable information in order to make sure it will also be placed on a top position in the search results pages. We highly recommend using the services of a specialist in this matter since mistakes can cost you your entire site and all the money you have invested in it so far. SEO is a long term investment in your brand and your business so we recommend you start as fast as possible.
Search Engine Marketing (SEM) is a fast and easy way to target your audience across various search engines like Google, Yahoo or Bing. Google AdWords is the most popular and complex type of search engine advertising. Business owners can target their audience when they search for their products or services (Google Search Network) or when browsing through their favorite blogs or sites (Google Display Network). Ads within AdWords search campaigns will appear on top and on the side of the results page, therefore offering a privileged position for website owners whose sites did not (yet) rose to the first positions through SEO efforts. SEM is an immediate way of bringing interested traffic to your site, but it represents a short term investment: when the budget is finished so is the exposure.
Social Media Marketing (SMM) is a method used for a different different purpose: it can and will bring traffic to your site and in some cases it can also help your SEO efforts but its main goal it to create a relaxed and casual place where companies, brands or public figures can communicate in a friendly manner with their followers. Once you build an audience on Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Tumblr or whichever social media channel your customers are using, you can of course, use it to promote products, services and special offers. However you must pay attention to the fact that if you only use it for advertisement purposes and your followers do not feel they receive a benefit by being in touch with you, they will soon leave your page. Use your efforts to really engage with your audience and your social media accounts will become your business assets. This is one of the few methods in which if you choose to invest a drop of effort and imagination, can bring small businesses comparable results to those of large companies.
E-mail marketing is a method that lost some of its popularity in the last years because clients tend to be overwhelmed by the abundance of outbound methods directed against them. Unlike SEO for example, that uses “pull” tactics in order to draw customers towards the company, newslettering has a “push“ character, a strategy that directs the offer towards them, and therefore considered by many very invasive. However the benefits of this method are undeniable: it can facilitate a direct and personalized communication with your target audience and you have the complete control over the message they receive. This is why the expertise of an online marketer is always required when starting an emailing campaign.
Affiliate marketing includes all strategic partnerships between an advertiser and an affiliate site, which is supposed to direct interested traffic towards the advertiser’s website. This usually happens through a banner placed on the affiliate site and the advertiser can either pay a price every click on the banner (CPC) or a price per a thousand impressions (CPM-number of times the banner is displayed). If the affiliate site is renowned and has a recognized authority in its domain, the banner also work as a recommendation. This is a method with a rising degree of popularity because it is very effective for both parts if they are a part of the same market niche: the advertiser receives interested traffic and the affiliate website owner receives the respective incentive.
One last piece of advice: no matter which are the channels you choose to promote your business through, you must take into consideration the fact the message you send must be about your customers, and not about your company. They will not be interested in hearing about how great is your product or what a complex service you offer unless they feel they will receive some sort of benefit from spending time to read about your business or browse your site. Address to them in an easy to understand manner and always enhance their benefits from working with you.
The latest trends in digital marketing
Working with a digital marketing agency has brought incredible results for many companies. Even more, it can be said that digital strategies have helped reinvent themselves.
According to recent news, digital marketing is expected to grow considerably by 2025, as follows:
- global annual marketing spending is expected to grow up to USD 4.7 billion;
- IT services and software are expected to be two of the largest sectors obtain investment increases of 14% by 2025;
- the compound annual growth rate of the digital marketing sector is expected to reach 7%.
If you are interested in the services provided by our digital marketing agency, contact us. You can rely on us for personalized consultancy and support.